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Developed for ambitious companies

Make sharper choices.

Strategy, marketing, sales, press, and AI each tell a part of the story. K—lab makes it possible to see the whole picture.

K—lab

Use context.

The most interesting insights often lie in the gaps between the position you want and the one you actually have, between your own priorities and those of the market, and between you and your competitors.

Before K—lab

Multiple customers ask the same questions, and sales has to provide the explanation every time.

You want to own your position, but you don't know if the market perceives you the same way.

AI recommends a competitor, and you don't know why they are winning.

A new competitor appears before you have them on your radar.

After K—lab

Content provides answers before the customer even has to ask.

You see the actual perception in the market.

You see which questions, topics, and sources are driving them.

Changes in the competitive landscape become visible before they impact sales.

How it works

Get ahead before your competitors do.

K—lab bridges the gap between measurement and decision-making. The tool assesses findings against your objectives, explains their significance, and turns them into actionable next steps.

1

Measure

Results are evaluated against your actual position, target audiences, and goals.

2

Explain

K—lab highlights deviations, changes, and market opportunities, explaining why they are relevant to your company.

3

Transforming

Findings are turned into concrete recommendations and tasks for the website, content, visibility, and further strategic priorities.

Built for
Energy
Maritime
Aquaculture
Technology
Energy
Maritime
Aquaculture
Technology
K—lab dashboardStyretLedelsenSalg

See what is relevant to you.

K—lab makes it easier for marketing, sales, management, and the board to use the same foundation in their own unique ways.

Marketing
Sales
Management
Board of Directors
Marketing

Prioritize what deserves attention.

See which topics, messages, and activities should be prioritized and why. Spend less time gathering and explaining data, and more time on work that supports the direction.

Sales

Meet the customer with answers ready.

See which questions and objections recur, and why competitors are mentioned. Spend less time explaining and more time selling.

Management

Track your position over time.

See how the market actually perceives the company, where the gaps are, and what is shifting. One common foundation for your priorities.

Board of Directors

See the trends without the noise.

Get the few numbers that matter, put into the context of your strategy. Concise, verifiable, and ready for the board meeting.

All tools in one place

Four modules. One workflow.

Cited

See how AI describes you.

AI visibility
Sources and competitors
Priority initiatives

Coverage

Ownership of your name in press and search.

Media coverage
Topics and angles
Impact on position

Strategy

Live data, measured against your strategy.

Position and target audiences
Goals and priorities
Strategic gaps

Content

Plan, approve, and publish.

Topics and opportunities
Angles and formats
Content prioritization

What happens in the vendor selection process before sales get involved?

See how AI perceives your market, who is recommended, and why.

Analyze report
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Analyzed with
ChatGPT
Copilot
Google AI
Frequently asked questions
What is K—lab, and who is it for?

K—lab gathers insights from strategy, content, press, sales, and AI visibility into a single workflow. It is designed for organizations that want to provide leadership, marketing, and sales with a shared view of what is happening – and what they should do next.

What is the difference between K—lab and Cited?

More information coming soon.

Which modules does K—lab consist of?

More information coming soon.

What can we use right now?

More information coming soon.

What do we do with the insights we gain?

More information coming soon.

What is the price?

More information coming soon.

Make your next decisions sharper.

K—lab gathers the insights you need to make your next decisions together.